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THE CUSTOMERS WHO SEARCH NEARBY/

local marketing and map listings

I fill in your map listings, collect reviews and build the local pages of the site: so you are found nearby, chosen on facts and reached for a booking.

Pricefrom $220Timeline: from 3 months
Who it's forFor studios, clinics, salons and multi-location businesses whose customers arrive from maps and local search
WHAT PEOPLE COME WITH

the map listing is half filled in, reviews get a reply every other time, and the site says nothing to a local query. customers go to whoever sits higher in the list, not to whoever is better.

Who it's for

For studios, clinics, salons and multi-location businesses whose customers arrive from maps and local search

this is usually where it hurts most

WHAT'S INCLUDED

work in stages, not one big «we're doing something»

01

Local search audit

I look at which nearby queries you show up for, where the listing loses to the neighbours and what is dragging it down.

02

Business listings

Yandex Business, Google Business Profile and 2GIS: categories, services, prices, photos, opening hours and service areas.

03

Reviews and reputation

A protocol for replies, handling negative feedback and collecting new reviews honestly. I do not buy reviews; work with behavioral signals happens only by separate agreement.

04

Local pages on the site

A location page, contacts, directions, local keywords and organisation markup.

05

Multiple locations

The same data in every source, a separate page per address and control over duplicate listings.

06

Measurement

Calls, route requests and clicks from the listings, enquiries from location pages, and the share of branded demand.

WHAT YOU GET

documents you can actually work from

  • An audit of listings and local search
  • Business listings filled in and approved
  • A protocol for working with reviews
  • Briefs for the local pages of the site
  • A monthly report on enquiries from maps and search
PRICE AND TIMELINE

from $220

from 3 months

An audit of listings and local search is from $310, optimisation of a single location from $310, a network of up to five locations from $610, over five from $970. Reputation management is from $490 a month.

Get an exact quote ↗

HOW THE WORK RUNS
  1. Listing audit
  2. Data cleanup
  3. Reviews and reputation
  4. Local pages on the site
  5. Ongoing work and measurement
HONESTLY ABOUT CASES

the practice's first case is in progress right now

I don't paper over the absence of a public case with invented results. I show the process and will publish measurable findings once the project is finished and agreed with the client.

QUESTIONS

before the work starts

Is promotion in Yandex Maps a form of advertising?

There is paid priority placement inside Yandex Business, and there is the organic ranking of maps, which depends on how complete the listing is, on categories, reviews and user behavior. I work with the organic part and say plainly where paid placement genuinely pays off. If you specifically need a paid stream of visits to the listing, that is a separate service with its own plans, described on the Yandex Maps promotion page.

Can the rating be lifted quickly with reviews?

Not by buying them: it gets caught, and it costs the listing both position and trust. What does work is a protocol for replies, collecting reviews from real customers and removing the reasons behind the negative ones.

Do I need a site if I have a map listing?

The listing wins the choice made nearby; the site handles comparison and complex services. If there is budget for one of them, we start with listings: they are cheaper and bring enquiries sooner. The SEO Start package at $490 a month comes after that: it is built for local businesses and small sites.

How is local marketing different from ordinary SEO?

It works with maps, reviews and proximity to the customer, while website SEO works with the general results page and a far larger set of queries. The ranking factors differ, so the work differs too.

How many locations does the work cover?

Optimisation of one location is from $310, a network of up to five from $610, over five from $970. For networks the real difficulty is keeping the data consistent and clearing duplicate listings.

Do you only work in one city?

No, I work remotely and I am not tied to a city. Map ranking is set up wherever your business physically sits and wherever customers travel to.

Is there a comparable project?

Yes, the detailing studio KORSA: I am pulling together promotion, the service descriptions and the path a customer takes to a booking. The project is still running, so the case shows what I found and why I did it that way. The numbers go in once the client agrees to publish them.

request

let's discuss whether «local marketing and map listings» fits your situation

Describe the situation. I'll look at the inputs and suggest the shortest route to a result.

  1. 01I reply and clarify the inputs
  2. 02We run a short diagnosis
  3. 03You get a proposal with stages and a price

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