Where the line runs
I do not write code, build layouts or assemble sites in page builders. Your developer builds the site — I design the part without which it will not be visible in search.
THE STRUCTURE BEFORE ANYONE STARTS BUILDING/
SEO site architecture
I research demand and design the site: page map, URLs, intents, block structure, headings and meta tags. Building it is your own developer's job.
Pricefrom $250Timeline: agreed in the proposal
Who it's forFor anyone commissioning a new site or a redesign who wants the structure settled before the mock-ups
WHAT PEOPLE COME WITH
a designer invents the pages, the copy is written on the last day, and nobody has worked out which queries any of it answers. six months later half of what was needed does not exist, the URLs are too late to change, and reworking the structure costs more than the same work would have cost before the build.
Who it's for
For anyone commissioning a new site or a redesign who wants the structure settled before the mock-ups
this is usually where it hurts most
WHAT'S INCLUDED
work in stages, not one big «we're doing something»
Demand and keywords
A core of queries for your subject: what people actually search for, which wordings end in an enquiry and which only bring traffic.
Site map and URLs
A list of every page with its URL, depth and intent: one intent, one address, with no sections competing against each other in the results.
Block structure and SEO briefs
For every page: the order of the blocks and what goes in each, H1, H2 and H3, meta tags, FAQ and calls to action. I write it so the developer and the copywriter do not have to come back with questions.
Internal linking and priorities
How the sections connect and the order in which to open them: the first wave for enquiries, the second for reach. The scope is matched to the budget before the work starts, not after.
Redesign and migration
If the site already exists: what to keep, which URLs to merge with redirects, what to keep out of the index and in what order to move, so that traffic survives the launch.
WHAT YOU GET
documents you can actually work from
- A site map: pages, URLs, intents
- A keyword core split across the pages
- An SEO brief per page: blocks, headings, meta tags, FAQ, calls to action
- An internal linking scheme and the order in which sections go live
- A walkthrough with your developer and answers to questions on the brief
FORMATS AND PRICES
Site map and SEO structure
Keyword core, list of pages, URLs and intentsfrom $490
Keyword core, list of pages, URLs and intentsfrom $490
Page block structure and SEO briefs
Block order, headings, meta tags, FAQ and calls to actionfrom $580
Block order, headings, meta tags, FAQ and calls to actionfrom $580
Full site architecture
Map, hierarchy, briefs for every page and internal linkingfrom $730
Map, hierarchy, briefs for every page and internal linkingfrom $730
SEO support for a redesign or migration
What to keep, which URLs to merge, the order of the movefrom $580
What to keep, which URLs to merge, the order of the movefrom $580
The price is counted per item: an extra commercial page is $100, an informational one $80. Building the site from the project is the job of your developer.
HOW THE WORK RUNS
- Inputs and goals
- Demand and keywords
- Site map and URLs
- Block structure and briefs
- Handover to the developer
HONESTLY ABOUT CASES
the practice's first case is in progress right now
I don't paper over the absence of a public case with invented results. I show the process and will publish measurable findings once the project is finished and agreed with the client.
QUESTIONS
before the work starts
Do you build websites?
No. I do not write code, build layouts or assemble sites in page builders. Your developer or their contractor builds the site — I design the part without which it will not be visible in search: demand, the set of pages, the URLs, the block structure and the briefs for the copy. If you have not chosen a developer yet, the project makes quotes comparable: a contractor prices a defined list of blocks instead of a brief that says only that a website is needed.
What do I actually get?
A document rather than verbal advice: a site map with URLs and intents, a keyword core split across the pages, and an SEO brief for every page — blocks, headings, meta tags, FAQ, calls to action and internal linking. It is written to be opened by a developer and built from.
What is included in full SEO architecture?
Full architecture is from $730: keyword research, the site map, URLs, intents, section hierarchy, block structure, H1, H2 and H3, meta tags, FAQ, calls to action and internal linking. The site map and basic structure alone are from $490, if part of the work is already done.
What would a 29-page project cost?
It is counted from scope: the base project is from $730, then per item — an extra commercial page $100, an informational one $80. The number of pages comes from demand and is fixed before the start, so the estimate does not grow along the way.
I already have a site and a redesign or migration is planned.
That is SEO support for a redesign or migration, from $580: what to keep, which URLs to merge with redirects, what to keep out of the index and in what order to move. If it is not clear what is wrong with the current site, an audit is cheaper first: express $290, full from $580.
How is this different from keyword research?
Keyword research and clustering, from $340, answers the question of what people search for. Architecture goes further and turns that core into a set of pages: URLs, intents, block content and headings. A core with no such map stays a spreadsheet nobody can build from.
Do you guarantee the site will reach the top of search?
No. Rankings depend on what actually gets built and published, on the age of the domain and on the competition. What I guarantee is a project that removes the predictable causes of invisibility: pages built for real demand, clean URLs, complete meta tags and sections that connect. Promotion after launch is separate work — SEO packages from $490 a month.
request
let's discuss whether «SEO site architecture» fits your situation
Describe the situation. I'll look at the inputs and suggest the shortest route to a result.
- 01I reply and clarify the inputs
- 02We run a short diagnosis
- 03You get a proposal with stages and a price