Research
Market, competitors, demand, constraints and the current starting point.
a GROWTH PLAN INSTEAD OF SCATTERED ACTIVITY/
marketing strategy
I bring goals, segments, positioning, channels, unit economics and sequence of actions into a single document.
Pricefrom $1,450Timeline: 2–4 weeks
Who it's forFor businesses and experts before a launch, a scale-up or a marketing rebuild
WHAT PEOPLE COME WITH
the team does a lot, but everyone has their own idea of the priorities. new channels get launched because «everyone does it», and the budget is split without a shared model.
Who it's for
For businesses and experts before a launch, a scale-up or a marketing rebuild
this is usually where it hurts most
WHAT'S INCLUDED
work in stages, not one big «we're doing something»
Segmentation
JTBD, triggers, barriers and messaging for the key audiences.
Positioning
An offer and reasons to choose you that hold up against a direct comparison with competitors.
Go-to-market
Channels, funnel, budget priorities, KPIs and a rollout plan.
WHAT YOU GET
documents you can actually work from
- A strategy document
- A map of segments and messages
- A channel model and funnel
- A 3–6 month roadmap
PRICE AND TIMELINE
from $1,450
2–4 weeks
The exact quote follows once the number of products, segments and markets is clear.
HOW THE WORK RUNS
- Kick-off session
- Research
- Design
- Strategy presentation
HONESTLY ABOUT CASES
the practice's first case is in progress right now
I don't paper over the absence of a public case with invented results. I show the process and will publish measurable findings once the project is finished and agreed with the client.
QUESTIONS
before the work starts
How is strategy different from an audit?
An audit answers «what is happening and what is broken». A strategy answers «where we're going, for whom, with what offer and in what order».
Can a strategy work without a large team?
Yes. The plan is designed around the resources you actually have — down to a model one person can run.
Does it include a media plan?
It includes which channels to use and why, plus budget priorities. A detailed placement plan depends on the chosen channels and period.
request
let's discuss whether «marketing strategy» fits your situation
Describe the situation. I'll look at the inputs and suggest the shortest route to a result.
- 01I reply and clarify the inputs
- 02We run a short diagnosis
- 03You get a proposal with stages and a price