Catalogue structure
Categories and subcategories built around real demand, plus a decision on filters: which facets to open for indexing and which to close.
SEO FOR THE CATALOGUE, NOT FOR THE HOME PAGE/
SEO for an online store
SEO for an online store: the structure of the catalogue and its filters, product pages, duplicates, product markup and order analytics from search.
Pricefrom $970 / monthTimeline: from 3 months
Who it's forFor online stores that run on paid traffic and want to add an organic channel
WHAT PEOPLE COME WITH
categories compete with each other, filters breed duplicates, and part of the product pages never made it into the index. sales rest on advertising, and every next order costs more than the last one.
Who it's for
For online stores that run on paid traffic and want to add an organic channel
this is usually where it hurts most
WHAT'S INCLUDED
work in stages, not one big «we're doing something»
Product pages
Templates and uniqueness, specifications, availability, reviews, and links between products and their categories.
Duplicates and indexing
Pagination, sorting, parameters and tracking tags, canonical URLs, and products that live in several categories at once.
Product markup
Product and Offer with price and availability, breadcrumbs, and correct data for product blocks in search.
Commercial factors
Prices, delivery, payment, returns and contacts — what both a person and a search engine read as the sign of a normal store.
Order analytics from search
Goals and events on the checkout steps, reports by category and product, and the link between search traffic and orders.
WHAT YOU GET
documents you can actually work from
- A catalogue map built around demand
- A decision on filters and indexing
- Metadata templates for categories and product pages
- A prioritised list of technical fixes
- A monthly report on visibility and orders from search
PRICE AND TIMELINE
from $970 / month
from 3 months
The SEO Scale package is from $970 a month: it is built for online stores and large projects. A full SEO audit of the store is from $580 and an express audit $290. The final figure depends on the number of categories and products, on the platform and on the state of the catalogue.
HOW THE WORK RUNS
- Catalogue audit
- Keywords and structure
- Technical fixes and duplicates
- Templates and content
- Ongoing work and reporting
HONESTLY ABOUT CASES
the practice's first case is in progress right now
I don't paper over the absence of a public case with invented results. I show the process and will publish measurable findings once the project is finished and agreed with the client.
QUESTIONS
before the work starts
How is this different from promoting an ordinary site?
In volume and in the type of pages. A store has hundreds of similar pages, filters, products sitting in several categories and stock that changes constantly, so most of the work happens in templates, structure and clearing duplicates rather than in texts for individual pages.
How much does SEO for an online store cost?
The SEO Scale package is from $970 a month: it is built for online stores and large projects. A separate audit before the start is from $580, the express version $290. If there is no analytics on the site, setting up Metrica, GA and goals is counted separately, from $290.
Is an audit needed before the work starts?
If the store has been running for years and traffic has been falling, yes — otherwise it is not clear what to fix first. For a new store it makes more sense to get the structure and the markup right from the start than to correct them a year later.
Should filters be opened for indexing?
Only those with demand behind them and enough products to make a proper page: brand, purpose, size, colour. Facets opened indiscriminately produce thousands of empty duplicates and drag the whole catalogue down.
Do you promote on marketplaces?
No. Internal promotion on marketplaces is not something I do; I work with your site and with search. If most of your turnover comes from those platforms, it is fairer to say so before the work begins.
Is there a comparable project?
Yes, roza.by, an online flower store. The task was to find the cause of a drop in visibility across a large group of queries and to separate the fallout of technical errors from changes in demand. How I worked through it is published in the case.
request
let's discuss whether «SEO for an online store» fits your situation
Describe the situation. I'll look at the inputs and suggest the shortest route to a result.
- 01I reply and clarify the inputs
- 02We run a short diagnosis
- 03You get a proposal with stages and a price