Planning
Goals, quarterly priorities, budget and an experiment calendar.
ONE POINT OF ACCOUNTABILITY/
I hold strategy, analytics, contractors and channels in one pair of hands, and I'm accountable for keeping the work moving by priority.
For companies that need marketing as a function without paying for a full in-house team
this is usually where it hurts most
Goals, quarterly priorities, budget and an experiment calendar.
I set the tasks, check the quality and connect the contractors' work.
I put together a readable report across the funnel and explain why the numbers moved.
Every month we test hypotheses, keep what works and drop the rest.
from 3 months
Excluding ad spend and payments to external contractors.
I don't paper over the absence of a public case with invented results. I show the process and will publish measurable findings once the project is finished and agreed with the client.
For a small business — often yes. In a company that already has a team I can work as an external marketing lead and align the specialists around one goal.
No. It's paid separately and agreed in advance.
The first month goes into putting things in order and fixing the basics. A shorter period is enough for an audit, but not enough to judge a sustained result honestly.
Describe the situation. I'll look at the inputs and suggest the shortest route to a result.