strategy · website · SEO · GEO/
how a detailing studio's website grew from zero to 1,284 visits a week
KORSA in Mogilev got its clients from Yandex Maps and word of mouth. Over the summer we built a website, a keyword map, analytics and visibility in AI answers — and counted what worked and what didn't.
about the project
- client
- KORSA Detailing, Mogilev
- period
- 25.07 — 21.09.2026
- role
- strategy, website, SEO, GEO, analytics
- status
- in progress
starting point
- 27.079 draft pages with no robots.txt, sitemap or structured data — nothing indexed
- 29.07No analytics: Yandex Metrica collects data only from 29.07
- 02.05–02.08leads came from Yandex Maps and word of mouth: 5,580 profile visits, 153 calls and 8 clicks to the website in three months
- 05.08“soundproofing mogilev” ranked 74th, “window tinting” and “anticorrosion” — outside the top 100
what was done
- 25.07a 24-sheet business analysis and a customer journey map
- 26.07keyword research: 137 competitor exports → 11,230 queries → 26 clusters
- 27.07–16.08website: 9 → 25 pages — 11 services with real prices, a blog of 10 articles, structured data on every page
- 04–05.08Metrica goals, GTM, leads sent to Telegram to the owner and me; PageSpeed 98 on mobile and 99 on desktop
- 05–15.08a VK content plan of 82 posts and 49 covers
- 02–04.09SEO audit and GEO audit: 120 answers from six AI assistants
- 20–21.09repeat checks of visibility in AI answers
results
visits in 01.08–22.09
97% — from searchleads from the website
Metrica goals, 01.08–22.09 *clicks from Yandex Maps to the website in August
was 8 in the three months before launchof non-branded ChatGPT answers name KORSA
39 of 47, checked 05.09answers from ChatGPT, Claude and Perplexity
1st place by mentions among Mogilev studios, 21.09impressions and 189 clicks in Google
was 422 impressions in the first month; by ~19.09of Alice AI queries cite the website
week of 31.08–06.09* 35 leads by Metrica goals; 20 of them for anticorrosion — the number is being checked with the owner.
customer journey before
- 01inquiryYandex Maps, word of mouth
- 02car detailsmake, model, task
- 03quotepackage price by car type
- 04datea free slot or the nearest one
- 05waiting for the dayno CRM, no reminders
- 06not confirmedlead lost
There were no reminders between booking and the visit: a client who didn't confirm on the day was lost. What we added: a website with a form for every service, leads sent straight to Telegram to the owner and me, and a Metrica goal for every submission.
proof from reports
what didn't work and what to note
maps didn't grow
Calls and profile visits in August stayed at the May–July level. Only clicks from the maps to the website grew: 8 in three months → 23 in August.
traffic is broad
45–55% of visits come from one article about window tinting, 74% are from Russia. Conversion is 0.32% of all visits and 1.59% of visits from Belarus.
AI checks are preliminary
Few queries and checks, different query sets and model modes. It shows the direction, not an exact share.
what's next
- 01
redesign
25 pages of the website, desktop and mobile — ready in Figma
- 02
maps
merge the duplicate listing on Yandex Maps — on the owner's side
- 03
weak topics in ChatGPT
anticorrosion — 33% of answers, soundproofing — 60%: next to improve
request
want to be the next case?
We'll discuss the task, how the process gets documented and which results can be shown publicly.
- 01I reply and clarify the inputs
- 02We run a short diagnosis
- 03You get a proposal with stages and a price