Technical health
Speed, response codes, duplicates, redirects, robots, the sitemap and structured data.
a CHECK BEFORE YOU PAY FOR PROMOTION/
I check the site across six areas: technical health, indexing, structure and keywords, content, commercial factors and usability. Output: fixes by priority.
For site owners whose traffic has dropped or stopped growing, with no cause identified
this is usually where it hurts most
Speed, response codes, duplicates, redirects, robots, the sitemap and structured data.
What is actually in the Yandex and Google index, what dropped out, what is blocked by mistake and for what reason.
Whether the set of pages matches demand, which intents are left uncovered and where pages compete with each other.
Whether the page says enough compared with those ranking above it. Keyword stuffing, templated titles and descriptions, duplicated text and empty pages.
Prices, terms, contacts, forms and evidence — everything a person expects to find on a commercial page.
The user journey, the mobile version and behavioral metrics from Metrica data. I do not propose manipulating those signals by default — only as a separate decision by the client.
The audit can be taken on its own: carrying on into ongoing promotion is not a condition.
I don't paper over the absence of a public case with invented results. I show the process and will publish measurable findings once the project is finished and agreed with the client.
A tool checks formal parameters and knows nothing about your demand, your competitors or your economics. It will tell you images have no alt text, but not why a whole category dropped out of search. As a quick look it is useful. As a basis for decisions it is not.
A check of the critical constraints: indexing, page availability, obvious technical errors and how well pages match the intent behind the query. The output is the three main problems and an answer on whether a full review is needed.
Preferably. With access the conclusions rest on your own data rather than on external sources alone. Without it I run an external diagnosis and record separately where that limits the conclusions.
You can hand the list of fixes to your own developer and SEO specialist — it is written for exactly that. If implementation should sit with me, the next step is a package: SEO Start at $490 a month, SEO Growth at $730, SEO Scale from $970.
An SEO audit answers for search and the site: indexing, structure, content, commercial factors. A marketing audit and growth points at $580 looks wider — product, segments, channels, funnel and how leads are handled. If the question is a drop in traffic, you need the first one.
No. I guarantee verifiable findings, priorities and an honest estimate of the upside. Growth depends on what actually gets implemented and how, and on what competitors are doing in the meantime.
Describe the situation. I'll look at the inputs and suggest the shortest route to a result.