Demand and topics
I collect queries, separate the commercial ones from the informational ones and distribute them across service pages and articles.
CONTENT DRIVEN BY DEMAND, NOT BY THE CALENDAR/
content marketing and SEO copy
I turn search demand into a plan and briefs: what to write about, in what order, with what structure and metadata — and how to check the piece worked.
Price$580Timeline: agreed in the proposal
Who it's forFor companies and experts who need content for search demand and sales, not a feed for the sake of a feed
WHAT PEOPLE COME WITH
articles keep coming out and traffic does not move: topics are picked off the top of someone's head, texts are padded with keywords, and the result is measured in character counts and likes.
Who it's for
For companies and experts who need content for search demand and sales, not a feed for the sake of a feed
this is usually where it hurts most
WHAT'S INCLUDED
work in stages, not one big «we're doing something»
Content plan
A queue of topics ordered by demand and by how close the reader is to a decision. The calendar of public holidays does not set the order.
Brief for each piece
Structure, headings, mandatory blocks, facts, length and the things that must not appear in the text.
Metadata
Titles and descriptions written for the intent and the snippet, not stamped out from a template.
Editorial policy
Tone, terminology, requirements for evidence and a list of phrasings that are off limits.
Checking the result
I look at what made it into the index, what collects impressions and which pieces need rewriting.
WHAT YOU GET
documents you can actually work from
- A list of topics with search volumes and intent
- A content plan: a queue of topics in priority order
- A brief for every piece
- Titles and descriptions ready to publish
- A short editorial policy for the project
PRICE AND TIMELINE
$580
agreed in the proposal
A content strategy is $580: demand, topics, a publishing plan and the editorial policy. SEO briefs for content and meta tags are from $290 per batch of pages. Keyword research and clustering is from $340. The size of the batch is fixed in the proposal before the work starts.
HOW THE WORK RUNS
- Niche and demand review
- Topic clustering
- Publishing plan
- Briefs and metadata
- Post-publication check
HONESTLY ABOUT CASES
the practice's first case is in progress right now
I don't paper over the absence of a public case with invented results. I show the process and will publish measurable findings once the project is finished and agreed with the client.
QUESTIONS
before the work starts
How is content marketing different from copywriting?
Copywriting is the text. SEO copy is text that accounts for the query and the shape of the results page. Content marketing answers the earlier questions: which demand we cover, in which formats, in what order and by which numbers the effect is measured. Without those answers a good text stays a good text with no traffic.
Do you write the texts yourself?
I collect the demand, prepare the structure, the brief and the metadata, then edit and sign off the material. Long-form writing goes to the author on the project or to a contractor, and I check the quality of what comes back.
How much does it cost?
A content strategy is $580: demand, topics, the publishing queue and the editorial policy. SEO briefs for content and meta tags are from $290 per batch of pages: keywords in, and structure, key points, headings, titles and descriptions out. Keyword research and clustering is counted separately, from $340.
How is a content strategy different from a content plan?
A content plan is a queue of topics. A content strategy at $580 answers the earlier questions: which demand we cover, in which formats, which pages the reader is led to and by which numbers the effect is measured. The plan is part of it, not a replacement.
Do I need a blog if I already have service pages?
Not always. Commercial queries come first — they are closer to the money. A blog earns its place where informational demand is large and the decision takes a long time: then articles lead the reader to the service pages.
Can the texts be written by AI?
Drafts and structure, yes — I use it myself. Publishing generated text with no facts, no examples and no checking does not work: it earns neither trust nor any difference from competitors, and both the reader and the search engine can tell.
How do I know the content worked?
By the query group, not by a single phrase: whether the piece entered the index, whether impressions and clicks grow in Yandex Webmaster and Search Console, and whether readers reach the service and enquiry pages.
request
let's discuss whether «content marketing and SEO copy» fits your situation
Describe the situation. I'll look at the inputs and suggest the shortest route to a result.
- 01I reply and clarify the inputs
- 02We run a short diagnosis
- 03You get a proposal with stages and a price